Ritual Proof Zero relies on partnerships with Campbell's V8, others to drive sales without sampling
With in store sampling off the table during the pandemic, the non-alcoholic spirits brand Ritual Zero Proof drove “explosive” growth in 2020 and has high hopes for 2021 with help from partnerships with established CPG brands, including most recently Campbell’s V8, as well as lifestyle companies and passionate influencers who shared the company’s ethos of living a full, balanced life. “Non-alcohol is not a fad, and the need for balance in our consumption is really a movement. I think we see that illustrated not only in press and discussions, but frankly in...
Source: foodnavigator-usa.com