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With in store sampling off the table during the pandemic, the non-alcoholic spirits brand Ritual Zero Proof drove “explosive” growth in 2020 and has high hopes for 2021 with help from partnerships with established CPG brands, including most recently Campbell’s V8, as well as lifestyle companies and passionate influencers who shared the company’s ethos of living a full, balanced life.
“Non-alcohol is not a fad, and the need for balance in our consumption is really a movement. I think we see that illustrated not only in press and discussions, but frankly in sales last year. We outsold our projections by 80% and our Q4 numbers were three times the volume of our Q1 numbers. So, the growth in the category is unmistakable,”​ Marcus Sakey, founding partner of Ritual Zero Proof, told FoodNavigator-USA. ....

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