Balancing Customer Acquisition and Customer Retention
PHOTO: Anna Shvets | pexels Growth depends on companies keeping a steady flow of new customers coming in. And in those efforts, businesses might offer discounts to new customers or provide a better customer experience for prospects while doing little for their existing customers. While a legacy customer might continue to buy products or services from the company, they could just as easily be annoyed enough to take his or her business elsewhere. Perhaps one of the best examples of this can be found in the public sector, when local governments provide tax incentives to lure new businesses to a...
Source: cmswire.com
