What makes rational people believe irrational things?
The more we learn about conspiracies and the individuals who create and spread them, the better positioned we are to thwart them
Source: theglobeandmail.com
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The massive flaw in customer-centric marketing CMOs need to know about
Behavioural biases mean customers, most of the time, have no idea what they want, despite what they tell you.
Source: cmo.com.au