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Web Standards Body W3C Rejects Google's Ad Targeting Proposal - Vimarsana News

Web Standards Body W3C Rejects Google's Ad Targeting Proposal

Web standards group the W3C has said Google's Topics API ad-targeting proposal "falls short" on privacy. "We do not want to see it proceed further."

Collective Decision-Making with AHP - Vimarsana News

Collective Decision-Making with AHP

How the NYT Identity team tried out the Analytic Hierarchy Process to select a user ID format.

Living In Expectation of the Unexpected Gift - Vimarsana News

Living In Expectation of the Unexpected Gift

The Convivial Society: Vol. 2, No. 22

Two publisher approaches to complying with California's privacy law - Vimarsana News

Two publisher approaches to complying with California's privacy law

Some like The New York Times have taken a strict interpretation, adopting a conservative approach in complying with the law. Others like ad management firm CafeMedia have taken a looser interpretation of the CCPA’s notoriously ambiguous definition of sale and may eventually find themselves running afoul of regulators. When California residents request that website publishers stop selling their personal information in accordance with the state’s privacy law, many publishers still use that information to sell targeted ads by passing the data into programmatic ad marketplaces where they have...

Google AMP gets a shock to its system as advisor quits, lawsuit claims foul play - Vimarsana News

Google AMP gets a shock to its system as advisor quits, lawsuit claims foul play

No one's AMPing up the love Share Copy Google's Accelerated Mobile Pages technology, known as AMP among web publishers, took a beating this week as an antitrust lawsuit filed by the Attorney General of Texas charged that the ad biz used AMP to hinder competition. And on Friday, Terence Eden, a member of the AMP Advisory Committee, which was formed two years ago in response to criticism that the AMP project ignored publisher concerns, announced his resignation, citing the project's failure to make the web better. AMP was created by Google in 2015, ostensibly as a way to make mobile web...