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Guidebook publishers emerge from 2020 with new approaches to travel By Daniel Lefferts | Jul 23, 2021 Publishing involves a high degree of fortune telling: what will hook readers, in what form, and when? These questions, already daunting, are further complicated by the stubborn fact of production. You can identify a potential market, but by the time the book has been written, edited, and bound, will that market still exist? For travel publishers, 2020 brought many a devastating no. How many American readers, in spring of last year, wanted to pick up a guide to Belize? This ye...

Banh mi (Vietnamese sandwich) Banh mi is one of the most popular street foods in Vietnam, Aldridge claimed. The dish was first created during French colonial rule during the 19th century. Banh mi uses a French baguette and is filled with a delicious selection of ingredients. The baguette sandwich is filled with greens and a choice of fillings, including paté and usually pork. Other fillings include beef, chicken, liver and tofu. Banh mi is so good that it's gone on to be imitated around the world, from London to New York.   Vietnam's Banh mi (Photo: Banh xeo (sizzling pancakes) These en...

Still recovering from being slammed by former staff for instituting 80 job cuts from its home as well as overseas offices, the British Tourist Authority’s Visit Britain has come under attack again. This time the pressure is stemming from an unflattering picture of Britain portrayed by a newly-released book called “The New Rough Guide to England.” Still recovering from being slammed by former staff for instituting 80 job cuts from its home as well as overseas offices, the British Tourist Authority’s Visit Britain has come under attack again. This time the pressure is stemming from an u...

What are the most creative video game ads ever made? What’s the best gaming ad ever? A simple enough question, you might think, but it turns out a lot of people have a lot to say on the matter. As we find out... From TV films to viral videos, in-game experiential activations to celeb collabs, over the years marketers have endeavored to find ingenious ways of capturing the joy of gaming beyond just showing gameplay. Then there’s the rise in in-game advertising, led by Fornite with significant partnerships with Travis Scott and more recently with the NBA, while B...

Monday, May 24, 2021 50 Rhythms of the World (Part 1 – A to M) Discover a whole world of music through the rhythms that bring it to life with our A to Z of 50 Rhythms of the World. This is Part 1, from Adi Talam to Morna... Register now to continue reading Thanks for visiting the Songlines we...