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The convergence of modern parenting values with the pandemic has led to a new phenomenon

JEDDAH: Plant-based snack food startup Freakin’ Healthy, which was established in 2018 by Saudi-born Lebanese-Canadian entrepreneur Roy Koyess, plans to quadruple the number of stores it serves in the Kingdom by the end of this year. Koyess came up with the Freakin’ Healthy concept in 2017, and it was launched in Dubai the following year. Containing no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors, flavoring or soy, the brand has been distributing 10 product lines to around 250 locations in Saudi Arabia, including supermarkets, gyms and cinemas. By the end of ...

pandemic has proved that optimum mental and physical health isn’t a choice, but a goal we must work towards and maintain. So it’s no wonder that despite gyms being closed for a portion of the year, many in the UAE have shown a renewed focus on their health. A Fitbit survey of more than 1,000 people in the Emirates in August found that 66 per cent felt they’d during the pandemic, including sleeping longer, eating better and being more active. Here’s a look at some of the other wellness trends we can expect to see more of as the year progresses.