Burger King's $400 Million Comeback Takes Shape
In the fourth quarter, roughly $30 million was spent on restaurant equipment upgrades and marketing initiatives, like the new Whopper jingle.
Source: qsrmagazine.com
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In the fourth quarter, roughly $30 million was spent on restaurant equipment upgrades and marketing initiatives, like the new Whopper jingle.
The fast-food chain has been aggressively trying to regain relevancy in the United States.
Restaurant Brands International Inc. (NYSE:NYSE:QSR) Q3 2022 Results Conference Call November 03, 2022 08:30 AM ET Company Participants José Cil - CEO Josh Kobza - COO Matt Dunnigan - CFO...