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Saks has teamed up with Dr. Deepika Chopra, the behavioral scientist, also known as the optimist doctor on a new Mental Health Awareness campaign.
Armani, Prada and OTB were honored in China, Damian Hurley has signed with The Lions, Saks hosts a Fouquet's pop up.
For one day only, Saks has invited top clients and Fouquet's New York guests and members to shop from an assortment on saks.com merchandise.
The retailer is also upping its podcast advertising strategy.
Saks.com reports Q1 GMV decline but business above pre-pandemic levels.