ITV, ViewersLogic partner to measure sponsorship deals
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to i
Source: advanced-television.com
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ITV leader programme for deaf, disabled, neurodivergent kicks off
ITV has confirmed the 11 high potential colleagues who have been selected for its senior leadership programme, Amplify
Source: televisual.com
The European Addressable Media Initiative Unveils Expert Advisory Group
The European Addressable Media Initiative has announced the formation of its Expert Advisory Group, with senior advisors from Channel 4, DATMEAN, GroupM, Interpublic Group, ITV, Omnicom, Publitalia ’80, Roku and many more key players, as it gears up to support the development of addressable media in fast-changing European markets.
Source: thedrum.com