Buyers Praise New Chinese Style, Quiet Luxury at Shanghai Fashion Week
New Chinese Style has become "an overwhelmingly positive selling point," according to Labelhood's Jillian Xin.
Source: wwd.com
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How Samuel Gui Yang Become the Face of New Chinese Style Movement
For almost a decade, the designer has built a brand that tastefully cross-pollinates Chinese heritage and Western influence for today's audience.
Source: wwd.com
Brands Think Beyond Traditions for Year of the Dragon Campaigns
But whether the cultural connotation of this festival will lead to a surge in consumption remains to be seen.
Source: wwd.com
Chinese Old Money Style, Explained
China's young and affluent are giving a local spin on the quiet luxury trend by mixing contemporary fashion with modernized traditional garments.
Source: wwd.com