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McCann Health Celebrates Most Cannes Awards Wins in Network History prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences. The WARC Media Awards’ Effective Channel Integration category rewards result-boosting comms architecture. While media-multiplier logic tells us that messages spanning multiple channels are likely to reach more people and grab more of their attention, some of the 2020 Media Awards winners went one step further. They showed that well-orchestrated channel integration has the power to engage consumers on a deeper level: empowering them, spurring them into action and even giving rise to movements. ....
linkedin A BBDO Japan campaign for Johnson & Johnson s Band-Aid brand has won a grand prix in the Warc Media Awards for 2020. The award came in the Effective Channel Integration category for Job-Hunting in Sneakers , a multiplatform campaign created to appeal to younger consumers by calling for the right to wear comfortable footwear to job interviews. Three other grand prix awards went to MediaCom Connections Tel-Aviv and Stern Ariely Saar PR for work on behalf of Pantene (Effective Use of Tech), MullenLowe US for work for Nuveen (Effective Use of Partnerships and Sponsorships), and Manning Gottlieb OMD in the UK for work for Specsavers (Best Use of Data). ....