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Salla Mayor Erkki Parkkinen told Finnish media that the campaign aims to draw attention to the consequences of climate change.

Lapland town goes viral with Summer Olympics bid to raise climate awareness 1 minute read Helsinki, Feb 14 (efe-epa).- The remote town of Salla in Finland’s northernmost Lapland region has gone viral with a fake bid to host the 2032 Summer Olympic Games, a comical gag with a serious message on the perils of the climate crisis. The video campaign titled “Save Salva. Save the Planet” has garnered over 250 million views since its launch at the end of last month, according to promoters. It features members of the local community preparing for the Summer Games, training in sports such as b...

Arctic town's Olympic bid highlights race to save planet

The remote Finnish town of Salla launched what appears to be an optimistic campaign to be the home of the Summer 2032 Olympics. Although, looking deeper, it’s actually a warning of what climate change could bring to the snowy wilderness.Located in Lapland, Finland’s Arctic region, Salla stands to see its natural ecosystems melt as global temperatures rise with increasing

Warming Trends: Airports Underwater, David Pogue’s New Book and a Summer Olympic Bid by the Coldest Place in Finland A column highlighting climate-related studies, innovations, books, cultural events and other developments from the global warming frontier. January 30, 2021 The municipality of Salla in northern Finland created a fictional bid to host the 2032 Summer Olympics to bring attention to climate change. Photo Courtesy of the Save Salla campaign Related The 2032 Summer Olympics in an Arctic Town in Finland?  Salla, Finland, population 3,396, advertises itself as “in the middle of ...