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fall with octoberpest. i can octoberfest. i can almost set my clock to the show, it s a good old time. will: it s a fun time. sausages, mustard, sauerkraut. rachel: i think rick s still going, it s a theme from yesterday, right? [laughter] pete: yeah. rick and and will and i did some extra extracurricular team building after the show, we celebrated and watched texas mow down oklahoma. will: yes, we did. pete: and we mowed down just a few adult beverages, but we got to know each other just a little bit better. will: which means we might have gotten a little bit of a head start on the competition for later today where we re going to have a stein-holding competition pete: does that mean we hold it will: i have been to germany for octoberfest, and that s what you do. rachel: are you going to be a beer maid? pete: maybe. [laughter] will: how many, if that s case rachel: my arms are pete: i think we re going to see who can hold the glass up the longest maybe? if. will ....
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Tailgate or sporting event. it s going to be an uphill battle the likes any company has ever seen in terms of recovery. and here s why. not too long ago there used to be just a few beers to choose from, budweiser, miller, coors, schafer, pabst, schlitz, that was basically it. now we re talking dozens of choices, there s s.t.e.m. stella, coroma, yuengling, blue moon, sam adams, guinness. once that option is explored out of a boycott, it s hard to win those consumers back especially when you could get red called simply for holding ridiculed for holding a bud light in my hand over the summer. people were, like, what are you doing drinking that? i don t know, somebody handed it to me. [laughter] jon: it use to be a brand that appealed to football fans and blue collar types. then they, then they, you know, throw their advertising dollars at a woman who was born a man ....
A family wedding brought us to Milwaukee, Wisconsin recently. Our only reference had been the fictious Shotz Brewery of Laverne & Shirley fame. We soon learned that Brew City, or ....