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Snoop Dogg couldn’t save a sinking ship, but Taylor Swift might have.

In May 2020, confronting a raging pandemic, fierce competition from a slew of new entrants in the alternative-beverage category, and a limited marketing budget to support the launch of three new drink flavors, Ben Witte, CEO and founder of Recess, a maker of CBD-infused sparkling water, did what the head of any up-and-coming direct-to-consumer brand might: He dropped a merch line. Featuring a “last two brain cells” hoodie ($65), a “cool your horses” T-shirt ($35), an orange “on recess” beanie, and a pair of $18 “around the block” socks (“for going nowhere in particular”), ...

Here's how you can win a rare Travis Scott action figure in Houston Chron 2/24/2021 Shelby Stewart Now Houston residents have another chance to own the prized Travis Scott action figure and support a good cause at the same time. Houston's Ronald McDonald House Charities is auctioning off one of the rare, lifelike Travis Scott figurines. The news comes after the Missouri City native partnered with McDonald's for the "Travis Scott Meal" last year. The promotion was accompanied by chicken nugget body pillows and Cactus Jack-inspired tee shirts and tote bags. The figure was dona...

McDonald's Travis Scott collaboration unleashed a new era of celebrity menu items - with one specific twist in common ktaylor@businessinsider.com (Kate Taylor) © Jerritt Clark/Getty Images for McDonald's Travis Scott's partnership with McDonald's was a home run for the fast-food giant. Jerritt Clark/Getty Images for McDonald's McDonald's partnership with Travis Scott was a massive success for the fast-food giant, even though the chain did not have to add a single item to the menu with the launch of the "Travis Scott Meal."  Dunkin's "The Charli" and Chipotle's "Guac is ext...

McDonald's has called "Die Hard" a holiday film, and will be giving away free McDoubles on December 17 in honor of the movie's fictional John McClane.