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Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.

Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Scripps Networks' Yazmin Wickham, Norigin Media's Ajey Anand, Atmosphere.TV's Zach Hobbs, and Reality Software's Nadine Krefetz discuss what works and what doesn't as well as the ongoing work involved in this clip from their panel at Streaming Media East 2023.

Streaming Media's Tim Siglin sits down with System 73's Daniel Perea Strom to discuss improving content delivery in this exclusive interview from Streaming Media East 2023.

Streaming Media's Tim Siglin sits down with Rob Collins, Director of Software Development at Starz, to discuss streaming app development and delivery in this exclusive interview from Streaming Media East 2023.