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Navigating today s streaming apps and subscriptions can seem unnecessarily complicated, particularly as paid subscription and free service apps from major content companies often sit side by side, even appearing to compete with each other. Is this a necessary condition, what factors are driving it, and how is it likely to change? Warner Bros. Discovery s Daniel Trotta, Conde Nast s Jennifer Jones, and ESHAP s Evan Shapiro discuss in this clip from their panel at Streaming Media Connect 2023. ....
Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Scripps Networks Yazmin Wickham, Norigin Media s Ajey Anand, Atmosphere.TV s Zach Hobbs, and Reality Software s Nadine Krefetz discuss what works and what doesn t as well as the ongoing work involved in this clip from their panel at Streaming Media East 2023. ....