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The advertising playbook is like theatre. But health brands had to ditch the script

The advertising playbook is like theatre. But health brands had to ditch the script
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Cancer Currency , Essence Festival , Advil Believe My Pain , Will Always Be Me , Scrolling Therapy ,

The world's most-awarded health & pharma campaigns

The world's most-awarded health & pharma campaigns
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

New York , United States , Health Pharma , Society Of French , Retail Or Charity , Brazilian Oncology Society Dogs Without Border , Scrolling Therapy , Dentsu Creative Buenos , World Creative Rankings , Brazilian Oncology Society , Dogs Without Border , Dogs Without Borders , French Brazilian Oncology , Without Borders ,

Guest column: Fighting Parkinson's with AI, fueled by love

As we observe Parkinson's Awareness Month this April, it's crucial to recognize the immense impact of this neurodegenerative disorder on American families. With over 1 million people affected and 60,000 new cases diagnosed annually, Parkinson's is the fastest-growing neurological condition in the U.S., taking an incalculable toll on patients and caregivers alike. Nicole Pozzo knows ....

United States , United Kingdom , Nicole Pozzo , Charco Neurotech , Emory University , Awareness Month , Environmental Toxicology , Scrolling Therapy ,

Health & Pharma in focus as The Drum Awards for Marketing deadline approaches

With the entry deadline for The Drum Awards for Marketing 2024 upon us and The Drum preparing for its Health & Pharma Focus Week, we spotlight three tech-driven health sector campaigns that topped the World Creative Rankings this year. ....

New York , United States , United Kingdom , Society Of French , Health Science , Health Pharma , Marketing Awards , Boots United Kingdom , Emory Healthcare , World Creative Rankings , Dentsu Creative Buenos Aires , Scrolling Therapy , Dogs Without Borders , French Brazilian Oncology , Without Borders , Drum Awards ,