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The Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. Digital advertisers should also know that the FTC has aggressively been issuing Notices of Penalty Offenses to seek civil penalties.
FTC announced a series of new reviews scheduled for 2022 regarding key guides and rules. While FTC reviews are periodic and can be routine, they can also result in fundamental changes to how the FTC approaches enforcement of key issues.