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Secondhand clothing sales are projected to represent 10% of the global fashion market by next year, as consumers increasingly turn to "pre-loved" garments amidst the cost of living crisis and sustainability concerns.
What if everything we thought we knew... was wrong?
Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a brand in these spaces?
Alcohol-free sparkling wine Wild Idol has secured a listing with luxury hotel Gleneagles as consumer demand increases for premium alcohol-free options.
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