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Feast Laboratory: The virtual all-around tasting experience

With 80 per cent of new products failing in the marketplace, conducting consumer testing beforehand becomes imperative, highlighting the potential for virtual reality technologies to revolutionise predictions of consumer acceptance. ....

Foxton Beach , New Zealand General , New Zealand , Joanne Hort , Fonterra Riddet , Sensory Testing Feast Laboratory , Massey University Manawat , Food Experience , Sensory Testing , Massey University , Fonterra Riddet Chair , Sensory Science Professor Joanne , Professor Hort ,

New project to help better understand food consumers

The Food Experience and Sensory Testing laboratory on Massey’s Manawatū campus has been awarded $1 million by Fonterra for a three-year project investigating better methods to predict consumer responses to food products. ....

Jennifer Wagner , Christina Coker , Joanne Hort , Consumer Experience Programme , School Of Food , Development Centre Dairy Food Design , Fonterra Research , Advanced Technology , Sensory Testing , Professor Joanne Hort , Development Centre , Dairy Food Design ,

Senspire streamlines new product development with Flavor Studio platform

Software company Senspire demonstrated its all-in-one product development platform, Flavor Studio, at the Private Label Manufacturer Association event earlier this month, showing how product developers can use digital tools to launch products faster, company founder and CEO Gregory Willis told FoodNavigator-USA. ....

Health Canada , Flavor Studio , Ood Labeling And Marketing , Ood Retail Ande Commerce , Product Development , New Product Development , Sensory Testing ,