Cannes Contenders: Serviceplan's Top Picks for '23
Little Black Book, Across the global network, the Serviceplan Group tell LBB about the pieces of work being sent to the Cannes Lions Festival for consideration this year
Source: lbbonline.com
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Why supermarkets produce emotional ads during Xmas – DW – 12/21/2022
For years, companies have been producing touching Christmas commercials, reaching millions of people. But the approach is not entirely altruistic.
Source: dw.com
Why supermarkets bring out emotional ads at Christmas – DW – 12/21/2022
For years, companies have been producing touching Christmas commercials, reaching millions of people. But the approach is not entirely altruistic.
Source: dw.com
Leo Burnett unveils 2022 Cannes Lions predictions featuring top 20 Cannes Contenders
Leo Burnett has released its 34th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity – forecasting the agency’s 20 frontrunners to win the festival’s coveted Lions.
Source: campaignbrief.com
Mother Wishes for Son's Youth Back in Poignant PENNY Christmas Ad
Little Black Book, Film for the German supermarket by Serviceplan Campaign asks how Gen Z can recapture the youth they missed out on during the pandemic, alongside pledges from the brand to provide experiences
Source: lbbonline.com