Super Bowl 2024 Is Over But GroupM And Ad Biz Innovation Ramp Up
How do you leverage the biggest stage in the media world but keep innovating for your clients? GroupM's leaders spoke to me about that and more.
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How do you leverage the biggest stage in the media world but keep innovating for your clients? GroupM's leaders spoke to me about that and more.
Sharb Farjami Named CEO of GroupM's North American Operations
GroupM, the media investment arm of ad agency giant WPP, has named Sharb Farjami as its North America CEO.
Sharb Farjami the CEO of media agency Wavemaker, North America, is an industry thought leader. We reached out to get his perspective about advertising and media.
Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.