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Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities. ....
ShareChat enables brands to advertise on WhatsApp-shared content. Gaurav Jain, head of emerging business, ShareChat, explains 'WhatsApp Branded Shares'. ....
The Digital Personal Data Protection bill defines children as those below 18 years, which is above the global threshold. Users above 13 years of age, for example, are typically allowed on many social media platforms. ....
A funding drought in the first half of 2023 has forced Indian start-ups to downsize, resulting in over 17,000 layoffs in sectors such as e-commerce, f ....
Startups, which heavily rely on external investments to fuel their growth, have been forced to downsize due to a decline in investor funding. The lack of new investments flowing into the industry has become the biggest challenge for these startups, resulting in cost-cutting measures and cash conservation. ....