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The short video format enables TikTok’s algorithm to become much more dynamic and even capable of even tracking changes in users’ preferences and interests across time.
In the throes of the pandemic and amid extended lockdowns, even those less inclined towards cooking had started looking up food recipes online, widening the audience base of many culinary content creators. When Instagram launched Reels, it led to an unprecedented reach, paving the way for ‘foodfluencers to attain remarkable follower counts.
Expanding its presence in the digital video space, TV Today Network has launched the TAK news app on the Google Play Store on Android and App Store on iOS.
With smartphones the primary source of entertainment, average Indian spends 5 hours online daily: Nokia report February 12, 2021 4G alone constituted nearly 99 per cent of the total data traffic consumed across the country, and categories A, B and C (circles) saw higher growth rates than metros due to operator focus on 4G 4G alone constituted nearly 99 per cent of the total data traffic consumed across the country, and categories A, B and C (circles) saw higher growth rates than metros due to operator focus on 4G× Rural areas now contribute to rising monthly data usage New users from rural a...