Technology and marketing key for alternative protein companies to survive in Asia in the long term
Technology and marketing key for alternative protein companies to survive in Asia in the long term News Highlights: Technology and marketing key for alternative protein companies to survive in Asia in the long term Product development has often been the primary focus alternative protein companies, especially in the plant sector, and previous discussions with experts also concluded that plant-based consumer growth in Asia is all about the product – but new insights in Jefferies’ equity research now say technology and good marketing are on the rise as more important factors for investors to...