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Bed Bath & Beyond’s Rapid Propagation of Private Brands
Women s Wear Daily (WWD) 3 hrs ago David Moin
One of retail’s most dramatic private brand buildups is occurring at Bed Bath & Beyond and it’s happening fast.
BB&B expects that within three years private brands, or what the company refers to as “owned brands,” will represent 30 percent of its business, up from the current 10 percent. This year alone at least eight owned brands are being introduced simultaneously with efforts at eliminating product redundancies and unproductive stock keeping units, remodeling stores and closing others.
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The reimagined portfolio of owned brands in the works integral to BB&B’s grand turnaround scheme covers the retailer’s core segments bed, bath, kitchen/dining, storage/organization and home décor which represent more than 60 percent of revenues.