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>> rose: welcome to the broadcast. we begin this evening with ken auletta. his book is called "googled: the end of the world as we know it," we'll talk about the future of the digital revolution and who pays for content. >> what's common today and scary today, the big change today is to see the change. and that speed of change terrifies people. and it terrifies not just traditional media people but new media people. who's that person in the garage inventing that new technology? do i sacrifice my existing television business and put it online at a cheaper rate? again, dimes for dollar...

>> rose: welcome to the broadcast. we begin this evening with ken auletta. his book is called "googled: the end of the world as we know it," we'll talk about the future of the digital revolution and who pays for content. >> what's common today and scary today, the big change today is to see the change. and that speed of change terrifies people. and it terrifies not just traditional media people but new media people. who's that person in the garage inventing that new technology? do i sacrifice my existing television business and put it online at a cheaper rate? again, dimes for dollar...

>> rose: welcome to the broadcast. we begin this evening with ken auletta. his book is called "googled: the end of the world as we know it," we'll talk about the future of the digital revolution and who pays for content. >> what's commontoday and scary today, the big change today is to see the change. and that speed of change terrifies people. and it terrifies not just traditional media people but new media people. who's that person in the garage inventing that new technology? do i sacrifice my existing television business and put it online at a cheaper rate? again, dimes for dollars...

>> rose: welcome to the broadcast. we begin this evening with ken auletta. his book is called "googled: the end of the world as we know it," we'll talk about the future of the digital revolution and who pays for content. >> what's common today and scary today, the big change today is to see the change. and that speed of change terrifies people. and it terrifies not just traditional media people but new media people. who's that person in the garage inventing that new technology? do i sacrifice my existing television business and put it online at a cheaper rate? again, dimes for dollar...