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How Doritos Effectively Doubled the Love This Mother’s Day The latest ad for Doritos’ LGBTQ+ Pride year-round campaign celebrates two-mom families LGBTQ+ Pride year-This campaign communicates Doritos’ genuine interest in aligning with and celebrating the LGBTQ+ audience, too. Doritos 1 day ago Doritos Mexico just debuted an ad in anticipation of Mother’s Day featuring families with two moms called, “Thanks Mom, and Mom.” The new spot, created by Slap Global, shows kids standing on a theater stage, reading letters thanking their moms for all that they do, and all they have overc...

Slap Global When trying to put their best foot forward to prospective clients, ad agencies have been given to creating bold “manifestos” that spout profundities about their approaches to creating brand messages. But when a potential client recently asked Slap Global, the new creative company formed by ad vets Gerry Graf and Maxi Itzkoff, for its credentials, the founders delivered something completely unexpected: a mini musical. Instead of penning a lofty declaration of insightful brilliance (sometimes cloaked in witty self-effacement), the pair turned to Andrew Sherman, a composer who ha...

Mother Launches Its Own Media Agency Media by Mother will initially operate out of New York, led by Accenture and WPP vets Plant-based milk brand Califia Farms is the shop's first client. Mother

Credit: BBDO parts ways with top talents, and a new agency emerges The layoffs of BBDO New York Chief Creative Officer Greg Hahn and Exec VP, Director of Integrated Production Dave Rolfe from their former agency marked one of the most shocking departure announcements of the year. The news came just days after Omnicom Chairman-CEO John Wren warned that cuts were imminent across the holding company’s agencies. Both Hahn and Rolfe were highly celebrated creative talents and their cuts showed that no execs were untouchable during the pandemic. Less than two months after, Hahn reemerged at th...