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Pixalate Announces December 2022 Top Programmatic Ad Sellers (SSPs) By Market Share for Connected TV Across Roku And Amazon Fire TV Platforms - Vimarsana News

Pixalate Announces December 2022 Top Programmatic Ad Sellers (SSPs) By Market Share for Connected TV Across Roku And Amazon Fire TV Platforms

/PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising,...

Edison Interactive merges with Equativ to expand DOOH - Vimarsana News

Edison Interactive merges with Equativ to expand DOOH

Edison Interactive, a cloud content management service provider, has integrated with Equativ, an adtech platform formerly known as Smart AdServer, to provide the market with digital out of home media capabilities, according to a company press release. "Our partnership with…

EDISON INTERACTIVE INTEGRATES WITH EQUATIV TO OFFER VERTICALLY INTEGRATED AD SOLUTIONS FOR BOTH SUPPLY- AND DEMAND-SIDE CLIENTS THROUGH INTERACTIVE, DIGITAL OUT-OF-HOME PLATFORM (DOOH) - Vimarsana News

EDISON INTERACTIVE INTEGRATES WITH EQUATIV TO OFFER VERTICALLY INTEGRATED AD SOLUTIONS FOR BOTH SUPPLY- AND DEMAND-SIDE CLIENTS THROUGH INTERACTIVE, DIGITAL OUT-OF-HOME PLATFORM (DOOH)

/PRNewswire/ -- Edison Interactive (EI) today announced it has integrated with Equativ, the leading independent adtech platform formerly known as Smart...

Smart AdServer Rebrands as Equativ - Vimarsana News

Smart AdServer Rebrands as Equativ

Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers NEW YORK, PARIS and LONDON, June 8, 2022 /PRNewswire/ -- Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company's acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ will capitalize on this unified expertise to fulfil the promise of advertising technology; offering a c...

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New YorkUnited StatesFrance GeneralCity OfUnited KingdomArnaud CreputSmart AdserverBrand Poised To Harmonize Market Interests Efficiently In Accordance With Ethical Standards Fulfill The Promise Of Advertising Technology Uncompromising Regard For Consumers New YorkParis And LondonJune 8022 Prnewswire Global Adtech CompanySmart AdserverAs Re Launched Its Global Presence In 14 Countries Under The New NameQuativ This Follows The Company 39s Acquisitions Of Dynadmic And LiquidmIth The Companies Now Consolidated Under Equativ Brand Will Capitalize On This Unified Expertise To Fulfil Promise Of Advertising Technology Offeringa Comprehensive And Vertically Integrated Monetization Solution Both Supply Demand Side Clients Name Reinforces Equal Way In Which Company Treats Promoting OpennessNd Accountability Within The Industry Equativ Facilitates Direct Interaction Between Buyers And Sellers While Offeringa Less ComplexMore TransparentNd Efficient Advertising Journey That Benefits The Entire Value Chain Founded In 2006 Withina Digital Media PublisherMart Became Independent In 2015 And Has Flourished Asa GlobalIghly Profitable Business With 3 Fold Net Revenue Growth Over The Past Years From 31m In 2019 To 100m Expected 2022 Company Now Operates 14 Countries Close 500 Employees Fully Integrated Teams Collaborating Hand Provide Clients Access Best Class TechnologiesNd Market Opportunities The Continued Growth Coincides With Company 39s Vertical Integration Strategy Moving Froma Supply Oriented Platform Toa ComprehensiveLobal Solution With The Development Of Its Demand And Ctv Offerings Equativ Remains Committed To Supporting Open Web By Offering Digital Advertising Ecosystema ScaledNdependent Alternative To Monopolistic Walled Garden Platforms Quot The Equativ Brand Represents True Integration Of Our Teams Undera Single Unified EntityUot Said Arnaud CreputQuativ 39s Ceo Quot This Evolution Answers The Open Web Need For An Efficient Marketplace Where Both Supply And Demand Coexist Interact End To On Our Platform While Respecting Consumer We Provide Industry Witha Complete Range Of Tools Expertise Take Back Control Their Advertising Activities Ensuring Transparency
Smart AdServer Rebrands as Equativ - Vimarsana News

Smart AdServer Rebrands as Equativ

/PRNewswire/ -- Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the...