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The future of travel: How Plaza Premium is redefining airport hospitality - Vimarsana News

The future of travel: How Plaza Premium is redefining airport hospitality

Share Travel is changing – and not only because of the pandemic. Tech-savvy jetsetters expect a seamless experience in the palm of their hand. With technology evolving at breakneck speed, the travel industry’s biggest players are leveraging it to improve safety, the customer experience and sales in innovative ways.  Among them is Plaza Premium Group (PPG), the world’s largest independent airport hospitality company. We caught up with their chief commercial officer (CCO), Bora Isbulan, to discover how they’re meeting the changing needs of today’s traveller with exciting, tech-driven...

Plaza Premium Group sets out blueprint for business, digital transformation - Vimarsana News

Plaza Premium Group sets out blueprint for business, digital transformation

/ Posted on 12 May, 2021 17:49 Plaza Premium Group (PPG) has embarked on a large-scale business transformation strategy in view of the evolving needs and behaviour of the travel market. Besides aiming to grow its network from 180 airport lounges to over 500 by 2024-25, digitisation will also be a key part of its transformation, with an additional US$5 million to be allocated for that purpose. Entrance and reception area at DragonPass x Plaza Premium Lounge at the Changsha South High-speed Railway Station According to PPG CCO Bora Isbulan, things are changing expectedly fast and Covid-19 has s...

How restaurants can use customer data effectively for their marketing - Vimarsana News

How restaurants can use customer data effectively for their marketing

Collecting data effectively and using it intelligently can have a transformational effect on hospitality businesses. A huge advantage to businesses that take a digital approach is the amount of customer data at their disposal that provides them with vital insight into their customers’ purchasing habits and helps them target them more effectively with marketing campaigns. Prask Sutton, founder and CEO at Wi5 says the huge amount of data collected by mobile payment systems alone is already being used by operators to great effect. “Even something as basic as seein...

LEON offers UK's first carbon-neutral burger and fry range - Vimarsana News

LEON offers UK's first carbon-neutral burger and fry range

LEON offers UK's first carbon-neutral burger and fry range The business it aims to reach net zero by 2030 Subscribe When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Fast food brand LEON has become the first to serve a carbon-neutral burger and fries range in its restaurants...