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The power of AdTech and MarTech in modern marketing

AdTech and MarTech function differently, but eventually have a common objective, say our guest authors. ....

David Raab ,

The Drum | Can European Marketers Close The Martech Gap?

European marketers consistently lag behind their US counterparts when it comes to martech adoption – possibly due to evolving privacy regulations and a focus on different metrics. Luckily, there are a few tactics that will help them bridge the gap, writes Gartner's Mike Froggatt. ....

United Kingdom , Gartner Marketing Technology , Data Protection Regulation , European Data Protection Board , Markets Authority , Gartner Marketing Technology Survey , Digital Markets Act , Ata Amp Privacy , Data Protection , Data And Privacy , First Party Identity ,

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch. ....

Mozilla Firefox , Vserv Audiencepro , Moneka Khurana , Flipkart Ads , Emma India ,

SMARTECH Completes Installation of Second SMARTWAX System for BERNECK S.A. in Brazil to Save Wax Costs

SMARTECH is proud to announce the successful commissioning of a second SMARTWAX System for Berneck S.A. This system operates at the medium density particle ....

Santa Catarina , United States , Hanoch Magid , Fabiano Borin , Avi Zack , Autonomous Manufacturing Software , Project Management , Berneck Process Manager , Bernecks A ,

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more. ....

Arjit Sachdeva , Z1 Tech , Z1 Media , Short Format Video ,