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By Sam Bradley-16 March 2021 08:00am Will paid moderation help brands escape online opprobrium? Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Last week's flurry of International Women’s Day-themed comms saw mixed results for brands. Burger King in particular scored an own goal with a Twitter post that clumsily attempted to discuss gender discrimination in the food world. Social media (and Twitter especially) can be a hostile place for advertisers who pu...

Gen Z knows instinctively when brands aren’t being authentic on TikTok and other favorite platforms. That’s why it’s essential that brands get it right, especially when it comes to inclusivity. The Social Element’s Ashley Cooksley offers some practical advice and offers three solutions for brands looking to improve in the social space. If you haven’t checked out TikTok recently you really should. There is so much fun content springing forth right now — I mean, who knew a dance set to a Billy Joel deep cut from 1978 called Zanzibar, or a song based on the 2007 Pixar film Ratatouill...

By Sam Bradley-19 January 2021 08:30am How can you support team learning from home? We ask readers of The Drum from brands, agencies and everything in between for their advice on real problems facing today’s marketing practitioners. Since the first lockdowns of last year, self-improvement projects have seen many of those liberated from their commute pick up new tricks. But while many were trying their hand at breadmaking or portrait-painting, time away from the hubbub of the office has made it harder to keep professional skills as sharp. And efforts to train and develop staf...