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Comms and Branding Insights with Samuel OWUSU-ADUOMI: How to build brands rooted in cultural legacy

Comms and Branding Insights with Samuel OWUSU-ADUOMI: How to build brands rooted in cultural legacy
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Changes as Target Markets Become Less Wealthy

Have you ever wondered how changing wealth levels influence the way people shop and make purchasing decisions? As target markets become less wealthy, a multitude of changes ripple through the consumer landscape. From shifts in consumer behavior to adaptations in product offerings and marketing strategies, businesses must understand and navigate these transformations to thrive in […] ....

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