We feature Sierra Kerr in our Gen Up series, where we profile promising young athletes, shedding light into their lives, their families, and their futures.
This past Saturday, Laguna Beach’s newly revamped South Coast Theater, which also serves as electric car maker Rivian’s largest flagship location in Southern California, saw a full house of the beachiest of surf fans for the premiere of “Girls Can’t Surf,” a fluorescent look into the real-life stories of some of surfing’s top female talent fighting through primarily male dominant surf culture during the 1980s.
This week, it was all about Rivian and its splashy reveal of not one, but three future EVs. Perhaps, more importantly, I also went to talk to executives, investors and customers to get a better understanding of where Rivian is headed and how folks are feeling about this EV upstart that is still far from turning a profit.
One of us (I’ll give you a hint: the older one) was confirmed at St. Vibiana’s, the former Cathedral of Los Angeles. That venerable structure was erected in the 1890s and served as the center of the city’s Catholic community for over a century