Stay updated with breaking news from Sprite Zero. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Coca-Cola India has made its first move into the alcohol segment, starting with Lemon-Dou, its global alcoholic ready-to-drink beverage, which the company has started to pilot test in Goa and parts of Maharashtra.
"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."
Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.
Coca-Cola India: "Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."
Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.