Electric Cars Can Sound Like Anything. That's a Huge Opportunity to Craft the Soundscape of the Future
Electric Cars Can Sound Like Anything. That's a Huge Opportunity to Craft the Soundscape of the Future Time 2 hrs ago © Illustration by Ellen Porteus for TIME Pulling Ford’s new all-electric Mustang Mach-E out of a Brooklyn garage late this winter, I felt a little duped. It seemed more like I was driving a giant motorized iPad than the electrified successor to an iconic American muscle car. Just a few weeks earlier, the company’s sound designers told me about the lengths to which they had gone to design and digitally produce the perfect engine noise, experimenting with recordings of e...