In the aftermath of the recent Nestle E. coli outbreak, the false labelling controversy of foreign pork as British, the UK honey debacle, and a plethora of other cases, the prevalence of food fraud is at an all-time high. Major organisations such as Tesco, Burger King, Heinz, and Cadbury, have been impacted by serious food fraud incidents over the past decade. This 'shadow economy' currently impacts over 10% of the global supply chain and costs the industry $40billion annually, according to The Consumer Brands Association.