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Artificial intelligence is here, but is yet to make a big impact on marketing

People are readily using generative AI to optimise marketing, automate repetitive tasks, and accelerate A/B testing. However, "none of the tools have yet transformed company performance", he said. "A lot of companies spend massively on martech (marketing technology) tools but get only one-third of the value out of it," he said, emphasising that the next few years will see many of them pick a few core tools to extract maximum value out of them as pressure for measurement mounts on them.

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How to support Central Asia build resilience against climate change and natural disasters

As the world celebrates the 52nd anniversary of Earth Day, it is important to remind ourselves of the fragility of our environment—we must invest in our planet today to ensure a brighter future tomorrow.

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Nutzungsregelungen für die Rhönhalle Frankenheim festgelegt

Nutzungsregelungen für die Rhönhalle Frankenheim festgelegt
mainpost.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mainpost.de Daily Mail and Mail on Sunday newspapers.

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Glasfaser-Ausbau: Zwei Anbieter, eine Leitung

Glasfaser-Ausbau: Zwei Anbieter, eine Leitung
sueddeutsche.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sueddeutsche.de Daily Mail and Mail on Sunday newspapers.

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