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VP Bank : Interim management statement for the first four months of 2024

Media release


Ad hoc announcement pursuant to Art. 53 LR


Interim management statement for the first four months of. ....

Stephan Zimmermann , Vp Bank Group , Vp Bank , Executive Board ,

Artificial intelligence is here, but is yet to make a big impact on marketing

People are readily using generative AI to optimise marketing, automate repetitive tasks, and accelerate A/B testing. However, "none of the tools have yet transformed company performance", he said. "A lot of companies spend massively on martech (marketing technology) tools but get only one-third of the value out of it," he said, emphasising that the next few years will see many of them pick a few core tools to extract maximum value out of them as pressure for measurement mounts on them. ....

San Francisco , United States , Stephan Zimmermann , Mckinsey Company , Artificial Intelligence , Mckinsey Amp Company , Marketing Technology , Retail Media Networks , Mckinsey Report ,