Feelings are, and did you learn anything? >> that, of course, the voice of his dad. the voice of his dad you hear there from an earlier recorded interview before this death, of course. what are sponsors wanting to do with this? trying to capitalize on his return and is this a chance for them through their advertising to make him out into a different guy? a new image? >> well, gatorade, at&t, stepped away. nike and ea sports are partner. nike golf is there because of tiger woods. their idea, create an ad that was cutting edge, that generated a lot of controversy and everybody's talking about it...