Wendy's denies plans for surge pricing after backlash
The fast food company says it has no plans to raise prices during busy periods.
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The fast food company says it has no plans to raise prices during busy periods.
Surge pricing, popular in ridesharing and hotels, now making its way into the restaurant industry, starting with Wendy's drive-through.
Surge pricing, popular in ridesharing and hotels, now making its way into the restaurant industry, starting with Wendy's drive-through.
Starting in 2025, fast food chain Wendy’s is planning to test “dynamic pricing,” or surge pricing, on its menus.
Patrons of Wendy's may soon pay varying prices for their burgers, as the fast-food chain intends to bring Uber-like surge pricing to its menu.