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Wendy's 'dynamic pricing' was only ever designed to offer discounts, chain claims - yet bosses told investors two weeks ago the technology would 'support margin expansion'

Wendy's has claimed it never intended to raise prices when demand was high - only to lower them at 'slower times of the day'. Yet it told investors the move would boost profits.

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Wendy's Explores Bringing Uber-Style Pricing To Its Fast-food Restaurants

Wendy's Explores Bringing Uber-Style Pricing To Its Fast-food Restaurants
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Wendy's upcoming £15.8M digital menu will change food prices during different times of the day

This bold move by Wendy's follows in the footsteps of ride-sharing apps like Uber, which employ surge pricing during peak demand to balance supply and demand.

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Wendy's Adds New AI-Like Menu Pricing

Wendy's Adds New AI-Like Menu Pricing
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GW Experts: Wendy's Says It Won't Raise Prices After Announcing New Dynamic Pricing Strategy

Wendy’s now says it has no plans to raise prices during the busiest times at its restaurants after the company announced that it would

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GW Experts: Wendy's Says It Won't Raise Prices After Announcing New Dynamic Pricing Strategy

Wendy’s now says it has no plans to raise prices during the busiest times at its restaurants after the company announced that it would

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Wendy's to introduce surge-style pricing

How much you pay for a Wendy’s meal could depend on when you’re hungry. The Ohio-based fast-food chain is planning to introduce dynamic — or surge — pricing in 2025, according to Fox Business. That means the price of burgers, fries, chicken nuggets and Wendy’s signature Frosty milkshakes could fluctuate

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Popular burger chain Wendy's set to test menus that change in price based on demand

It will copy the strategy used by ticket and ride-sharing companies

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Wendy's "Surge Pricing" - Will It Save The Plunging Stock?

Wendy's "Surge Pricing" - Will It Save The Plunging Stock?
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Wendy's announces new Uber-style surge-pricing based on demand

The fast food chain will start implementing this business strategy as early as 2025

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