What is the difference between Purpose and CSR? • Millie F. Dizon
Most PR pros today are tasked to include the community efforts of the companies they work for in their communications mix. That is because, as Sebastian Jespersen indicates in an article published in Forbes, “more than ever, businesses are feeling the pressure to define their purpose and communicate it with their customers.” That’s because “customers
Source: businessmirror.com.ph
