Platforms and the publishers' dilemma | The Media Online
While regulatory pressure ramps up across the globe, we shouldn’t pin our hopes on payments from Facebook and Google as the saviour of newsrooms. In June last year, as the misinformation crisis exploded alongside Covid-19 infections, there was an advertiser ‘backlash’ against Facebook initiated by some of the world’s biggest brands and advertisers. I use the word loosely because ‘backlash’ implies some kind of force and impact that one would expect to be unleashed on the recipient. As a few large advertisers such as North Face and Unilever temporarily suspended their campaigns in ...