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July 13, 2021 CORVALLIS, Ore. – Oregon State University scientists are beginning to unravel the key microorganisms that contribute to the fermentation of kombucha, research that is already aiding large-scale kombucha producers in the fast-growing industry. Kombucha is a fermented tea drink that has been homebrewed around the world for centuries, but in recent years has become widely popular with a global market size expected to grow from $1.3 billion in 2019 to $8.1 billion by 2027, according to an industry report. Several large producers, including Humm and Brew Dr., are based in Oregon....

Date Time Researchers begin to unravel mysteries of kombucha fermentation CORVALLIS, Ore. – Oregon State University scientists are beginning to unravel the key microorganisms that contribute to the fermentation of kombucha, research that is already aiding large-scale kombucha producers in the fast-growing industry. Kombucha is a fermented tea drink that has been homebrewed around the world for centuries, but in recent years has become widely popular with a global market size expected to grow from $1.3 billion in 2019 to $8.1 billion by 2027, according to an industry report. Several large pr...

From hard kombucha to CBD beverages, we take a look at some of the new products hitting the shelves around the globe. Strainge Beast Sierra Nevada’s Strainge Beast hard kombucha brand is expanding with three new flavors across the US. The new launches are: Watermelon, Sea Salt, Lime & Mint (4.0% ABV, 100 calories); Raspberry, Golden Kiwi & Elderflower (4.0% ABV, 100 calories); and Grapefruit, Pomegranate & Cucumber (7.0% ABV, 180 calories). “Strainge Beast hard kombucha is rooted in the craft brewer’s love for the art and science of ​ fermentation," ​sa...

/PRNewswire/ -- Sierra Nevada Brewing Co. is expanding the rollout of its Strainge Beast line of hard kombucha, unveiling three new bold and unique flavors,...

Agency to lead earned media strategy, public relations and social purpose marketing for the iconic craft brewery SAN FRANCISCO – Interpublic Group (NYSE: IPG) agency Golin, announced today a new client partnership with Sierra Nevada Brewing Company after winning a competitive pitch and being named PR Agency of Record. As PR AOR, Golin will be tapped to lead media strategy development, public relations, thought leadership and social purpose marketing for their ever growing portfolio across the U.S. The agency will service the account in its Western Region using a cross-market team between S...