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Researchers who had been using Fitbit data to help predict surgical outcomes have a new method to more accurately gauge how patients may recover from spine surgery.
This study aimed to investigate how parasocial relationships, congruence, and source credibility influence purchase intention in TikTok Live Streaming commerce for cosmetics among Indonesian Generation Z users. Data was collected from 270 respondents through an online questionnaire, and validity and reliability tests were conducted. The data were analyzed using Structural Equation Modeling (SEM-PLS). Results showed that celebrity endorsers' attractiveness, trustworthiness, and expertise positively impact purchase intention. Parasocial relationship mediated the connection between celebrity...
The COVID-19 pandemic greatly affected the global economy with lockdown measures and reduced economic activity. This study investigates the relationship between employee innovative behavior, HR practices implementation, and performance at one of the biggest car distributors in Indonesia. The study determines the impact of employee's innovative ideas in daily work activities and changes in HR practices on the company's recent performance improvements. The research uses a quantitative approach by using a questionnaire of 120 employee respondents and applying the PLS-SEM (Partial Least ...
Gurugram : BML Munjal University (BMU), a Hero Group initiative, has announced the appointment of Prof. Pratik Modi as the Dean of the School of Management (SOM). Prof. Modi has taken charge from Prof. Jaskiran Arora who has been elevated to the role
JAMMU - The International HR Pre-Conference, hosted at the Indian Institute of Management (IIM) Jammu, made significant strides in advancing the knowledge and skills of HR professionals, researchers, and practitioners during its two-day session