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The World's Last Blockbuster To Run Ad During Super Bowl

The World's Last Blockbuster To Run Ad During Super Bowl
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Brands Still Benefit From the Super Bowl Without Being in It

Super Bowl adjacent campaigns and stunts capitalize on the creative halo around the game. ....

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Avocados From Mexico and Pepsi most talked about brands ahead of Super Bowl LVI

New Hootsuite data indicates that social media users are loving Super Bowl LVI’s big food and beverage brands right now. On the flip side, automotive brands like Nissan and Toyota are seeing higher-than-average negative sentiment, while some brands are failing to even make a splash. So what’s the formula for winning on social ahead of the big game? ....

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The hottest Super Bowl ad trend? Not running an ad.

The hottest Super Bowl ad trend? Not running an ad.
February 5, 2021
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There s a time and place for mourning an anthropomorphized legume, but the midst of a pandemic is not it.
This is the short way of telling you that there will be no second attempt to kill off Mr. Peanut this year, after the advertising logo initially died in a pregame Super Bowl ad in 2020. Planters originally intended for Mr. Peanut s funeral to air during last year s Super Bowl â as the dramatic precursor to his Lazarus moment, when he was resurrected as Baby Nut â but the company s plans for the irreverent tribute were complicated by the death of Kobe Bryant. Rather than attempt a do-over funeral in 2021 by offing Mr. Peanut ....

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