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Zynga Enters Agreement to Acquire Chartboost Thursday, May 6, 2021 10:38AM IST (5:08AM GMT)   Leading Mobile Advertising and Monetization Platform with More than 700 Million Monthly Users Combined Entity Brings Together Top-Tier Content and a Proven At-Scale Advertising and Monetization Platform Acquisition Expected to Close in the Third Quarter of 2021   Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, today announced it has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform. Along with its ...

Zynga to acquire mobile monetization and ad platform Chartboost for $250 million '); } Social game developer Zynga has entered into a definitive agreement to acquire mobile monetization and advertising platform Chartboost for $250 million in cash.  Chartboost currently has over 700 million monthly users and operated an advertising platform that includes a Demand Side Platform and Supply Side Platform, along with mediation capabilities delivered through an SDK solution.  Zynga, which is known for its work on franchises like  Words with Friends and CSR Racing, said the d...

| 11 February 2021 Leading global video advertising platform SpotX has announced a partnership with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. With over 120 million LG smart TVs activated globally and streaming viewing continuing to grow, LG says that it is primed to elevate its advertising business as it readies for increased programmatic executions. The also deal will SpotX providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG sm...

(2) DJ Media and Games Invest expands executive team and board to get ready for accelerated future growth Media and Games Invest expands executive team and board to get ready for accelerated future growth - MGI's Online Games Unit is showing strong growth while now also being strengthened with the recent KingsIsle acquisition. However also the synergetic Media Unit is increasingly important for the Gaming Unit but also externally shows strong growth across its digital advertising marketplace as well as innovating in areas such as Connected-TV and Privacy & Identity - Base...

Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack's Advisory Board News provided by Share this article SYDNEY and MONTREAL, Dec. 15, 2020 /PRNewswire/ --  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded adtech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counsel on the strategic expansion of Hivestack across APAC. Harry Dewhirst "We are delighted to welcome ...