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Growers have deliberately bred fruit to become sweeter and sweeter - with some varieties marketed with candy-like names. Experts warn these can be bad for consumers' health.
Driscoll’s -brand raspberries and blackberries all are bred in the firm’s own genetics program, they are an ongoing work in progress.
Driscoll's launches marketing campaign for premium strawberry collection
Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of Specialty Strawberry Mini Sets to support the brand’s high-flavor strawberry collection. The new digital assets were timed with the return of Driscoll’s seasonal premium offering and bring the brand’s promise of providing "Only the Finest Berries" to life through custom creative, shareable online content.
Advances in plant breeding and indoor growing have led to produce that promises to be perfectly sweet.