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78% of the respondents use contextual advertising to serve personalised messages to consumers, based on demographics, preferences, and behaviours within the app
Brands & agencies struggle to build "privacy-compliant" culture: InMobi
The study was commissioned to understand their state of readiness, explore the key areas of concern, and identify the initiatives underway for dealing with the same, in the Indian market. , , inmobi, Reports, Privacy Complaint Culture, brands
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